Use Cases · Founders

Startup marketing for founders who don't have a marketing team yet.

You know positioning and messaging matter. They also keep losing to product development work and deals. Mktforge does the research and the first drafts so founders can get a real marketing foundation in place without hiring for it yet.

We’ll email you a code that runs Mktforge on our API key — no setup, no cost. Have your own API key? Sign up free →

How founders use Mktforge

From just a website to a full marketing framework, done in an afternoon.

  1. Add your website and any competitorsMktforge builds your company profile. In seconds you’re ready to build a foundation for all your future marketing.
  2. Identify your ideal buyersFind the job titles that are most often tasked with buying products and services like yours and dig into their specific pain points and needs.
  3. Draft optimal positioningMktforge takes your ideal customer, competitors, product, and industry to identify your best positioning options and explains how to win in your market.
  4. Start winning more dealsAll of your Mktforge research is transformed into targeted messaging and competitive battle cards that make it easy to push competitors out of deals and keep buyers engaged.
Why Mktforge works for founders

Senior-marketer judgment, without the senior-marketer workload

Every part of Mktforge follows the frameworks experienced startup marketers use, and shows its reasoning so you can make the best decision for your business. Work that used to take months is now ready in minutes.

  • Free to use with your own API key — no retainer or agency fees
  • Works for startups with little to no data or research: start with just a website URL
  • Everything documented and saved in one place helps your first marketing hire ramp 30%+ faster
The Initial Positioning and Battle Card Generator screens in the Mktforge app, with a generated battle card and company marketing brief in front

Start with these tools

The Mktforge features that build your marketing foundation.

Docs Manager
A generated company marketing brief with the positioning and competitive analysis pages fanned behind it

Holds and updates your marketing materials in one place, and makes it easy for your team to find what they need.

Customer Finder
Find My Customer results: buyers to target and competitors to watch

Automatically matches your products and services to the best buyers to target.

Positioning Crafter
Positioning Crafter output: three market categories compared with the recommended one selected, and the resulting positioning statement

Transforms Mktforge data and external documents to build your startup’s optimal positioning strategy.

Battle Card Generator
Battle Card Generator output: where we win and where the competitor pushes back, with a talking point for the call

Takes your positioning and research and drafts competitive insights and battle cards you can use immediately.

Use Mktforge on us.

Mktforge is free. Bring your own AI provider key and sign up today, or request free hosted access and we’ll cover the API usage while you try it.

Enter your work email and we’ll send your code.