Platform · Positioning and Messaging

Draft positioning and messaging in an afternoon, not a quarter.

With as little as your website, Mktforge applies the positioning framework senior marketers use and turns the results into competitive messaging you can publish, test, and build on.

We’ll email you a code that runs Mktforge on our API key — no setup, no cost. Have your own API key? Sign up free →

Position to win

A positioning strategy that actually makes sense

Mktforge’s positioning generator reads your website, saved buyer research, and any documents you import to recommend the best market categories to go after.

  • Compare market categories to understand where you’re most competitive
  • Get tailored questions to aid in further validation with buyers
  • Generate a clear positioning PDF your team and agencies can work from
The Build Positioning module in the Mktforge app with three market categories compared, plus the competitive analysis, positioning brief, and messaging PDFs it produces
Message to resonate

Know what to say and exactly how to say it

Built on top of your positioning, Mktforge provides value pillars, proof points, and the words to use that will resonate with buyers. Every draft is checked against the positioning you’ve chosen so the story stays consistent.

  • Get talking points to build on, not just a few lines of text
  • Act on changes with ready-to-use home and landing page copy
  • Also explains how to best talk about the competition
The Draft Messaging hierarchy in the Mktforge app with a drafted landing page, homepage copy PDF, and battle card talking points in front
Target to convert

Write the copy that wins deals

Mktforge’s message targeting tools write email and landing page copy built from your messaging guidelines, research, and HubSpot data so you can speak specifically to what your buyer cares about most.

  • Draft email and landing page copy by job title or HubSpot contact
  • Highlight competitor weaknesses on a user-by-user basis
  • Craft unique messages for every decision maker in the deal
A HubSpot contact record, a targeted email drafted for that contact in the Mktforge app, and MktBOT delivering messaging and buyer intel in Slack

What powers Mktforge’s positioning and messaging

The data you collect and upload flows through every part of Mktforge. Everything you do builds on your previous work, making your marketing stronger every time you run a report.

Positioning Crafter
Positioning Crafter output: three market categories compared with the recommended one selected, and the resulting positioning statement

Transforms Mktforge data and external documents into an optimal positioning strategy.

Message Drafter
Message Drafter output: a value proposition and three messaging pillars checked against the positioning

Takes your positioning and drafts copy you can use to stand out in the market and build on.

Message Targeter
Message Targeter output: a drafted email for a VP of Operations, positioned against a competitor using HubSpot deal context

Generates targeted email and landing page copy by job title or from contact-level data in your HubSpot account.

Docs Manager
A generated company marketing brief with the positioning and competitive analysis pages fanned behind it

Holds and updates your marketing materials in one place. No digging through old files.

Use Mktforge on us.

Mktforge is free. Bring your own AI provider key and sign up today, or request free hosted access and we’ll cover the API usage while you try it.

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